A look at the series from behind the camera
By Hayley Walker, Marketing & Development Coordinator
When Curt, our Executive Director, asked for my thoughts on doing some type of campaign showcasing R.O.C.K.’s impact on the lives of past participants and supporters, I was all in. I immediately gravitated towards to idea of storytelling—which is an important part of what I do at R.O.C.K.—because stories have a special, unmatched power in the work that we do. We met with Swati, one of our Board Members, and together the three of us brainstormed and discussed how to best make this project a reality. Thus, Stories that R.O.C.K. was born.
While I’m not new to the nonprofit sector or to youth sport programs, I am fairly new to the Visitacion Valley community. Over the past several months, I have made it a priority to get to know our community, our participants, and the schools we serve. Every community or neighborhood is unique, and Vis Valley is beautifully so. Filming the interviews of...
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