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R.O.C.K. Turns 25!


R.O.C.K. is celebrating 25 years of service in the San Francisco community! This newsletter takes a look back at where R.O.C.K. started and gives a sneak peek at what’s in store for our 25th year.


25 Years of R.O.C.K.: Real Options for City Kids Celebrates its 25th Anniversary
September 2019 marks R.O.C.K.'s 25th year of service in San Francisco, and we've got some exciting events in store!

By Hayley Walker, Marketing & Development Coordinator

The Lion King. Justin Bieber. Reel 2 Real’s hit song, I Like to Move It. R.O.C.K.

What do all of these things have in common? They’re all 25 years old!

Real Options for City Kids was founded by Michelle Groe in 1994, so we’re celebrating our 25th Anniversary throughout September and beyond. We have a lot going on over the next several months—keep reading to learn how you can get involved and help us celebrate 25 incredible years!

Stories that R.O.C.K.

We recently launched our Stories that R.O.C.K. campaign—a series of short videos highlighting R.O.C.K. alumni, staff, and supporters. These videos bring stories of R.O.C.K.’s impact to life through first-hand narratives. We kicked off the campaign the first week of September and will continue to release new videos over the coming months. Don’t miss a single story; make sure you’re following along with us on Facebook, Instagram, Twitter, or YouTube. If you have a story you’d...

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The Early Years of R.O.C.K.

An interview with the visionary behind Real Options for City Kids, Michelle Groe

By Hayley Walker, Marketing & Development Coordinator

I recently had the opportunity to ask R.O.C.K.’s founder, Michelle Groe, some questions about the early years of Real Options for City Kids. As you might expect, Michelle is an incredibly passionate, driven, and intelligent individual—it’s no wonder we’re still doing this important work 25 years later.

HW: Michelle, thank you so much for taking the time to chat with me. I have...

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Behind the Scenes of Stories that R.O.C.K.

A look at the series from behind the camera

By Hayley Walker, Marketing & Development Coordinator

When Curt, our Executive Director, asked for my thoughts on doing some type of campaign showcasing R.O.C.K.’s impact on the lives of past participants and supporters, I was all in. I immediately gravitated towards to idea of storytelling—which is an important part of what I do at R.O.C.K.—because stories have a special, unmatched power in the work that we do. We met with Swati, one of our Board Members, and together the three of us brainstormed and discussed how to best make this project a reality. Thus, Stories that R.O.C.K. was born.

While I’m not new to the nonprofit sector or to youth sport programs, I am fairly new to the Visitacion Valley community. Over the past several months, I have made it a priority to get to know our community, our participants, and the schools we serve. Every community or neighborhood is unique, and Vis Valley is beautifully so. Filming the interviews of...

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Coming Up!

Check out our upcoming opportunities

25th Anniversary Community Play Day – Saturday, October 5th
In celebration of R.O.C.K.’s 25 years, our annual fall Play Day is going to be bigger and better than ever. Stop by Visitacion Valley Middle School between 10:00am-2:00pm on Saturday, October 5th for a barbecue, inflatables, raffle prizes, a parade of wheels, video game truck, and more! We’re also excited to host an alumni kickball game, and R.O.C.K.’s Executive Director, Curt Yagi, will be saying a few words about our 25th Anniversary. You don’t want to miss this fun, free community event.

25 Years of R.O.C.K. Fundraising Campaign
We couldn’t do this important work without the support of our many generous donors over the past two and a half decades. We’ve launched a fundraising campaign to help ensure that we’re able to continuously improve our programs and support our community for many years to come. Please consider making a contribution to help us better serve the children and families of Visitacion Valley.

If you contribute $25 or more to our 25 Years of R.O.C.K. Campaign, you’ll be entered in a drawing for a chance to win a pair of round-trip Alaska Airlines flight vouchers—a $2,500 value! A huge thank you to our partners at Alaska for making this possible.
See what's new at R.O.C.K.
NBC's The Today Show
Watch R.O.C.K's feature on NBC's The Today Show with Al Roker.
R.O.C.K.'n Roll Vibes
A podcast featuring Executive Director Curt Yagi.
R.O.C.K. on KCBS
Peter Finch of KCBS talks to R.O.C.K. about 25 years of service.
Meet Joi
Meet R.O.C.K. alumni Joi and her journey to Sonoma State University...
Our mission is to nurture the healthy development of children by listening attentively to their needs and by providing opportunities to those who might not otherwise have access.
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Real Options for City Kids Mission, Purpose and History
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R.O.C.K. is Fundamental in Our Community
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Celebrating 25 Years of service for children and youth in San Francisco.
73 Leland Ave, San Francisco, CA 94134

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