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Passion, Partnerships and Purpose


In this newsletter, read about some of R.O.C.K.’s unique endeavors that rely on passionate volunteers and staff, supportive partnerships, and mission-driven purpose.


The Lil' Kid Camp Experience

A behind-the-scenes account, courtesy of R.O.C.K.’s Elementary School Coordinator and summer camp enthusiast, Adrianna Romero

By Hayley Walker, Marketing & Development Coordinator

Lil’ Kid Camp is just around the corner, and all of us at R.O.C.K. are excited for this summer favorite.  In this interview, Adrianna Romero, our Site Coordinator at El Dorado Elementary School, tells us about her first impressions of Lil’ Kid Camp, her favorite camp memories, and why you should sign up to be a volunteer this summer.

HW: Adrianna, we’re all curious. What were your first impressions of Lil Kid Camp? Did you know what you were getting into?

AR: I knew that there were structured activities, and I knew that there were staff that were going to be there to facilitate all of the activities.

The first thing that we did was sit all together—all the campers, all the camp staff, and all of the R.O.C.K. staff, and we announced who was going to be in what cabin. This is the most anticipated moment because everyone wants to know who they’re with. And you can’t tell them because you want it to be a surprise! So we do this whole ceremony, a cabin ceremony, and as soon as they figure it out...

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R.O.C.K. + Jakroo: A Winning Partnership

Taking on the Escape From Alcatraz Triathlon in Style

By Hayley Walker, Marketing & Development Coordinator

If you’re not familiar with the world-renowned Escape from Alcatraz Triathlon, here’s a teaser for you:

The 2019 Escape from Alcatraz Triathlon features a 1.5-mile swim in frigid waters from Alcatraz Island to the shores of San Francisco, a grueling 18-mile bike ride out to the Great Highway, and a demanding 8-mile run through the trails of the Golden Gate Recreational Area. Set against the natural beauty of San Francisco, this thrilling triathlon is a virtual postcard of the City by the Bay. 2,000 athletes from around the world...

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Go for Good: The Ultimate Team-Building Experience

R.O.C.K. and The Go Game partner to create a one-of-a-kind corporate team-building experience that brings real impact to our community.

By Hayley Walker, Marketing & Development Coordinator

On Friday, June 14, 2019, dozens of corporate teams will turn on their automatic out-of-office replies to do one thing: embark on a team-building scavenger hunt throughout the City of San Francisco.

For the 12th year, R.O.C.K. is partnering with The Go Game—a national corporate team-bonding company that specializes in gamified events—to present the next installment in our annual Go for Good event. Go for Good is a unique team-building experience/competitive scavenger hunt amongst numerous local companies. Using cell phones, teams traverse San Francisco on foot while solving complex puzzles (e.g. riddles downloaded on their phones), going on secret missions (e.g. finding actors planted in the game area), and challenging other teams to one-on-one battles (did somebody say, dance off?). In the end...

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Coming Up!

Check out our upcoming opportunities

Skill Drills: Soccer

Every Saturday, now through May 18th. 9:30 AM - Noon. Visitacion Valley, San Francisco.
This program is a participant and volunteer favorite! Volunteers partner up with R.O.C.K. staff to provide 1st-5th grade kids the opportunity to learn and practice soccer skills. Teach them how to dribble, shoot and score in this introductory sports clinic as you spend the first few hours of your Saturday morning having fun and making an impact in a child's life. No previous experience necessary. Sign up as an individual or group by emailing

Student Adult Leadership Training (SALT)

Every Saturday, now through May 18th. Times and locations vary.
Be a positive adult mentor for middle school students as they expand their horizons. Accompany our youth on trips throughout the Bay Area alongside R.O.C.K. staff—we know you'll enjoy the activities just as much as they do. We still have college sporting events and a beach day coming up! Email for exact time/location details. All volunteers must have a car.

Lil' Kid Camp

Wednesday, June 5th through Saturday, June 8th. Pollock Pines, CA.

Get away this summer with R.O.C.K.! We’re looking for enthusiastic volunteers to accompany our students and staff on our 24th annual camping adventure to Mountain Camp. Join us as our kids experience ziplining, swimming, and s’mores around the campfire. Transportation, lodging, and meals provided. Email for details.

R.O.C.K. Happy Hour

Thursday, May 9th. 6:00PM - 9:00PM. Soda Popinski’s, San Francisco.

Join us for an evening of guest bartending and raffle prizes, sponsored by the San Francisco Giants Front Office and the Spinsters of San Francisco. All proceeds benefit R.O.C.K. If you’re interested in helping out or would like more information, please email

See what's new at R.O.C.K.
NBC's The Today Show
Watch R.O.C.K's feature on NBC's The Today Show with Al Roker.
Lil' Kid Camp
Check out what all the fuss is about with R.O.C.K.'s annual Lil' Kid Camp.
Strategic Planning
Learn about how we will take R.O.C.K. to the next level with our 3-year strategic plan.
Meet Joi
Meet R.O.C.K. alumni Joi and her journey to Sonoma State University...
Our mission is to nurture the healthy development of children by listening attentively to their needs and by providing opportunities to those who might not otherwise have access.
Our Story
Real Options for City Kids Mission, Purpose and History
Signature Programs
High-Quality Active and Academic Programming
Our Impact
R.O.C.K. is Fundamental in Our Community
Want to see a better tomorrow for Visitaction Valley?
Let’s start with our kids. Be a Volunteer
Your donation can help R.O.C.K. in many ways.
Celebrating 20 Years of service for children and youth in San Francisco.
73 Leland Ave, San Francisco, CA 94134

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